Spanish Coffee Chain Vanadi Coffee to Invest $1.1 Billion in BTC

Publicly traded Spanish coffee chain Vanadi Coffee has announced plans to invest around $1.1 billion in the first cryptocurrency, Bitcoin. A final decision on the initiative is expected at a shareholders' meeting scheduled for June 29, 2025.

In preparation for the vote, the company's management published a presentation indicating that it plans to acquire at least 10,000 BTC. To implement this strategy, Vanadi Coffee intends to use mechanisms such as convertible debt obligations and structured financing. The document emphasizes that the transition to Bitcoin accumulation will be part of a broader strategy to diversify the treasury and increase overall business profitability.

The presentation also mentioned three companies — Strategy, Metaplanet, and The Blockchain Group — as examples of successful implementation of Bitcoin into the financial model. Vanadi Coffee noted that after changing their business strategy to focus on digital assets, all three firms recorded a significant increase in the value of their shares, indicating high investment interest in such projects.

In addition, Vanadi Coffee representatives reported that they have already purchased 5 bitcoins as part of the initial stage of the strategy implementation. In May of this year, the company received two proposals from third parties regarding the issuance of convertible bonds intended to finance the purchase of crypto assets.