Only 4% of the world's population owns Bitcoin
As of today, only 4% of the world's population owns BTC. This data is provided by the company River.

The highest concentration of digital asset holders is recorded in the USA, where 14% of people own Bitcoin. North America leads in terms of cryptocurrency adoption among individuals and organizations.
The least developed cryptocurrency market is observed in Africa, where the share of digital asset holders is only 1.6%. As for Bitcoin, only 3% of the potential market has adopted it. This figure was calculated based on an analysis of the maximum accessible audience, which includes the governments of the world, corporations, and institutional investors.
The main issues in the mass adoption of cryptocurrency remain insufficient financial and technical literacy. Many still consider digital gold to be a scam.