Gemini: Memcoins Attract More People to the Crypto Market

The Gemini crypto exchange, together with the analytical group Data Driven Consulting Group, conducted a large-scale study, during which 7,205 respondents from the USA, Great Britain, France, Italy, Singapore and Australia were interviewed - about 1,200 people from each country.

The survey was conducted from March 18 to April 10, 2025, and was aimed at studying the population's attitudes towards cryptocurrencies and the factors that contribute to their adoption. The results of the study revealed that interest in digital assets continues to grow in all the countries listed. In 2024, the share of cryptocurrency owners was 21% among residents of the United States, Great Britain, France, and Singapore, and in 2025, this figure increased to 24%.

One of the reasons for this growth, experts say, is the change in policy of the administration of US President Donald Trump, who, after taking office in January 2025, signed a decree on the creation of a state reserve of bitcoins and rebranded the leadership of the US Securities and Exchange Commission (SEC), changing the regulator's approach to a more loyal one towards digital assets. Such measures contributed to increased confidence in the crypto market among the population, especially among those who had no previous experience investing in cryptocurrencies.

Almost a quarter of Americans (23%) said that government support for crypto assets has increased their confidence in this type of investment. A similar opinion is shared by 21% of uninitiated crypto residents of the UK and 19% of Singaporeans. European countries demonstrate the highest growth rates of population involvement in the crypto market. For example, in the UK, the number of crypto investors has grown from 18% to 24% in a year, which is the largest increase among all study participants. This indicates significant progress in the perception of cryptocurrencies as a legitimate financial instrument. The study also found that more and more users are paying attention to cryptocurrency ETFs. Following the approval of spot Bitcoin ETFs in 2024, almost 39% of American investors have already invested in these products in 2025, while a year ago, 37% of respondents made this choice. The report pays special attention to the role of memecoins in attracting new users to the market. It turns out that it is memtokens that often become the first experience of interaction with the crypto market.

Thus, 31% of American investors noted that they started their journey in the crypto industry by purchasing memecoins, and then moved on to acquiring other digital assets. The same path was taken by 28% of investors from the UK and Australia, 23% of respondents from Singapore, 22% from Italy and 19% from France.

Among those surveyed, the largest share of memecoin owners is registered in France - 67%, followed by Singapore (59%), Italy (58%), the UK (57%), the US (55%) and Australia (45%). Thus, it can be concluded that memecoins play an important role in popularizing the crypto market, especially among novice traders who through them gain their first experience with digital assets and then expand their portfolios with more traditional cryptocurrencies.