Adidas to release NFT tokens designed with Xociety game
Sports giant Adidas has announced the release of a new collection of non-fungible tokens (NFTs) developed in partnership with the third-person shooter with role-playing elements, Xociety.
According to Bloomberg, the NFTs will be virtual skins featuring neon-style black hoodies and tracksuits, complete with the company's signature logo. These digital items will allow players to customize their characters in Xociety's tech-fueled worlds.
The tokens will be issued on the Sui blockchain and will be sold in the form of themed boxes containing different quantities of clothing sets. Each box is divided into four rarity categories:
- Uncommon - three sets of skins;
- Rare - four sets;
- Epic - eight options;
- First - eight exclusive skins.
The Tradeport platform, the largest Sui token exchange, will be the venue for the collection. The launch is scheduled for May 16, 2025. Adidas emphasized that NFT projects are part of the brand's strategy to integrate digital fashion into the gaming industry.
Earlier, it was reported that NFT customers decided to sue sports brand Nike. Buyers claim that they lost a significant amount of money after the company decided to close its own NFT platform RTFKT.
