FIFA has started talking about creating its own token

The International Federation of Football (FIFA) is exploring the technology for launching its own token to engage with its global fan base. This was announced by the organization's president Gianni Infantino during a crypto summit at the White House.

“FIFA is very interested in developing FIFA Coin to conquer 5 billion fans worldwide,” Infantino said.

In turn, US President Donald Trump expressed his support for the head of FIFA. He noted that "the token could eventually be valued higher than the federation itself."

It is noteworthy that in 2026 the World Cup will be hosted by the USA, Canada, and Mexico. The community decided to get ahead of FIFA and created several tokens with the same name.

Earlier, US President Donald Trump signed an executive order to establish a strategic reserve of bitcoins, which provides for the storage of assets confiscated by the Treasury Department in criminal and civil cases.